Privacy Policy - The Eye Wearhouse

Last Updated: Jan/2026

Welcome to The Eye Wearhouse (“we”, “us”, “our”). We respect your privacy and are committed to protecting the personal information you share with us.

This Privacy Policy explains:

  • what we collect,
  • why we collect it,
  • how we use it,
  • who we share it with,
  • and how you can access or manage your information.

This policy is written to align with Canadian privacy requirements, including PIPEDA (Personal Information Protection and Electronic Documents Act) and applicable provincial privacy principles.

1) Our Commitment to You

At The Eye Wearhouse, we handle your information with the same care we’d want for our own.

We will:

  • only collect personal information that we reasonably need,
  • use it for the purposes described in this policy,
  • keep it secure,
  • and honour your choices and rights.

2) The Information We Gather

We may collect personal information about you when you:

  • fill out a contact form on our website,
  • request an appointment or information,
  • submit information through Meta Lead Ads (Facebook/Instagram lead forms),
  • sign up for marketing emails/texts,
  • communicate with us by phone/email,
  • interact with our website.

Personal Information We May Collect

This may include:

  • Full name
  • Email address
  • Phone number (including cell phone)
  • Date of birth
  • Mailing address
  • City / province / postal code
  • Communication preferences
  • Notes or messages you submit voluntarily

Important note: We do not collect or store billing information, credit card information, or payment processing information through Meta Lead Forms or Mailchimp.

3) Usage Data & Website Information

When you visit our website, we may collect technical and usage information such as:

  • IP address
  • Browser type / device type
  • Pages visited
  • Time spent on pages
  • Referring website/source
  • Cookie identifiers

This helps us understand how our website performs and how customers engage with our services.

4) How We Use Your Information

We use your information to:

  • respond to your inquiry or request
  • contact you about appointments or services you expressed interest in
  • provide customer service and follow-up
  • send you marketing emails and promotions (if you consent)
  • build and manage a customer list for communications
  • improve our marketing and website performance
  • maintain internal records for operational purposes
  • comply with legal and regulatory requirements (where applicable)

5) Marketing & Email Communications (Mailchimp)

If you submit your contact details through our website or through Meta Lead Forms, your information may be synced into our email marketing platform, including Mailchimp, for:

  • newsletters,
  • promotional offers,
  • seasonal updates,
  • reminders or follow-ups,
  • new services and announcements.

You can unsubscribe anytime using the unsubscribe link included in marketing emails.

6) Data Sharing and Disclosure

We only share your information when:

  • you give us permission,
  • it is necessary to provide services you request,
  • it is required to operate our business using trusted service providers,
  • or the law requires it.

Service Providers We May Share With

We may share limited personal information with vendors who support our operations, including:

  • Meta Platforms, Inc. (Facebook/Instagram lead forms)
  • Mailchimp (email marketing and CRM syncing)
  • Website hosting providers / WordPress service providers
  • Analytics tools (e.g., Google Analytics or Meta pixel tools, if enabled)

These service providers are only permitted to use your information to perform services for us.

We won’t:

  • sell your personal information
  • collect payment card information via lead forms
  • use your data for unrelated purposes without consent
  • keep your information longer than necessary

7) Cookies & Tracking Technologies

We may use cookies and similar technologies to:

  • ensure the website works properly,
  • measure traffic and performance,
  • better understand marketing results,
  • improve your website experience.

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

8) Consent

Under Canadian privacy laws, consent matters.

By providing your personal information to us (including through Meta lead forms), you consent to the collection, use, and disclosure of that information as described in this policy.

You may withdraw your consent at any time, subject to legal or contractual restrictions.

9) International Data Transfers

Some of our service providers (including Meta and Mailchimp) may process or store data outside of Canada, including in the United States or other jurisdictions.

When information is stored or processed outside Canada, it may be subject to the laws of that foreign jurisdiction.

We take reasonable steps to ensure your information is handled securely and appropriately.

10) Data Retention

We retain personal information only as long as reasonably necessary to:

  • fulfill the purposes it was collected for,
  • meet legal and business requirements,
  • maintain records and communications history.

When information is no longer required, we securely delete or anonymize it.

11) Data Security

We take reasonable safeguards to protect your information from:

  • loss
  • unauthorized access
  • misuse
  • disclosure
  • alteration
  • destruction

Safeguards include administrative, technical, and physical protections appropriate to the sensitivity of the information.

However, no method of transmission over the internet is 100% secure.

12) Your Rights (Canada)

You have the right to:

  • request access to personal information we hold about you
  • request corrections to inaccurate information
  • withdraw consent for marketing communications
  • request deletion of personal information (where applicable)

To make a privacy request, contact us using the information below.

We aim to respond within a reasonable timeframe (typically within 30 days).

13) Children’s Privacy

Our website and services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If we become aware that we have collected such information, we will delete it.

14) Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we do, we will post the updated policy on this page and change the “Last Updated” date at the top.

15) Contact Us

If you have questions about this Privacy Policy or how we handle personal information, please contact:

The Eye Wearhouse – Eyes & Aesthetics
102, 6116 46 Street
Olds, AB T4H1M6
Phone: 403-556-2202
Website: www.eyewearhouse.ca
Email: info@eyewearhouse.ca or airdrie@eyewearhouse.ca

16) Governing Law

This Privacy Policy is governed by the laws of Canada and, where applicable, the laws of the Province of Alberta.